Why comms?

Nestment, a real estate platform helping the next generation of Americans achieve homeownership through co-buying, sought to elevate its visibility and establish itself as a transformative leader in real estate innovation. With the launch of its NestGen Accelerator — a six-week program offering education, mentorship, and resources for individuals priced out of traditional homeownership — Nestment saw an opportunity to spotlight its mission and broader impact. The public relations strategy needed to do more than promote a single program; it had to position Nestment as a trusted ally in wealth-building, highlight the value of its co-buying platform, and showcase its role as a forward-thinking solution to generational housing challenges. NestGen served as the "why now" moment to spark broader conversations about Nestment's transformative approach to real estate.
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What we did

We implemented a strategic communications strategy designed to amplify Nestment’s broader brand narrative, using NestGen as a centerpiece to generate interest and engagement. The effort began with crafting clear, resonant messaging that positioned Nestment as a solution to the growing affordability crisis in housing. These core messages emphasized not just the program, but the platform's broader value proposition and its mission to redefine homeownership.

Our team prioritized national and local media outlets with a strong focus on real estate, financial challenges, and generational wealth-building, aligning with Nestment's goals of increasing market visibility. A series of seven news releases highlighted program milestones, ensuring Nestment remained top-of-mind. In addition, we leveraged partnerships with key affinity groups and presenting sponsors to amplify the message through trusted community channels, aligning with strategic PR for startups.

To establish credibility, we facilitated executive press interviews with partner organizations, showcasing the platform’s impact. High-profile coverage spotlighted not only NestGen but Nestment’s broader mission, positioning it as a leader in real estate accessibility and an innovator solving financial challenges for younger generations.

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Results

The communications strategy achieved more than just awareness for NestGen — it catalyzed Nestment’s brand recognition as a pioneer in real estate accessibility. Coverage in major outlets like USA Today, CBS News, Axios, and The Wall Street Journal brought national attention to both the program and the platform.

These stories emphasized Nestment’s innovative approach to generational wealth-building and real estate innovation, framing it as a platform addressing the affordability crisis for younger buyers. The campaign led to a 14% increase in new customer sign-ups, driven by storytelling that made Nestment’s mission relatable and actionable.

Most importantly, the campaign opened the door for deeper conversations about co-buying as a viable solution for first-time homebuyers. The NestGen program met its participant sign-up goals but also elevated Nestment’s reputation as a trailblazer in real estate, paving the way for sustained growth and influence.

By leveraging award-winning PR services and integrating strategic business messaging, the communications effort positioned Nestment as more than just a platform—it became a movement, reshaping what homeownership can look like for the next generation.

Coverage secured

• USA Today (93,713,994 UVM) - Can't afford a home? Why becoming a landlord might be the best way to 'house hack.'
• CBS News (50,703,456 UVM) - Millennials and Gen Z embrace co-ownership to make homeownership dreams come true
• WSJ (25,862,852 UVM) - They Wanted Their First Home. It Took Sacrifices, Risk and a Little Creativity.
• Axios (18,770,803 UVM) - Why some renters are buying homes they'll never live in
• Architectural Digest (4,317,705 UVM) - 8 Gen Z’ers Reveal How They Bought Their First Home Before Turning 30
• The Independent (Singapore) (899,261 UVM) - Rentvesting trend in Singapore: Renters are now investing in homes they’ll never call home
• Black Enterprise (404,384 UVM) - Gen-Z And Millenials Venture Into ‘Co-Homeownership’ To Ease Costs ‍
• Home & Texture (375,008 UVM) - This App Makes It Easy to Co-Buy Homes with Your Friends