Fellow is on a mission to help people brew ridiculously good coffee at home. Inspired by the need for high-quality equipment to properly brew high-quality coffee, Fellow brings the confidence of the specialty coffee world into the lives of everyday coffee lovers, from the curious to the pro. You may know their iconic and stylish products from the kitchens of celebs from the Kardashians to Amy Schumer.

‍Why They Wanted Comms

‍In time for a summer refresh, The Key worked with Fellow to launch the newest addition to the family, the Carter Cold Tumbler. Whether it’s cold brew, iced tea, or a beachside cocktail, Carter Cold was built to securely keep your beverage of choice cool.  

‍What We Did

‍The Key tapped into the cultural zeitgeist around Stanley’s popularity and the rise of emotional support water bottles to position Carter Cold as the “must-have” stylish and approachable accessory of the summer that elevates the way people drink cold beverages.

The Key and Fellow worked together to create chic mailers complete with a Peri Twinkle Carter Cold, bucket hat, and lip balm and pre-seeded those with key media and influencers for maximum visual impact prior to the official launch.

Our approach: crisp and impactive messaging to resonate with all stakeholders, hyper-selective media outreach, and creative mailers that brought our story to life.
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‍The Results

‍Our ability to weave Fellow’s news into current trends to maximize media exposure resulted in a dozen articles with key features in In The Know (Yahoo!) with messaging we couldn’t have written better ourselves (The Stanley Tumbler’s Just Way Too Big - This One Has All the Perks But in a Much More Compact Package), CNN, Gadget Flow, and Barista Magazine.